Location: Level B1, Unit Number #B1-23
Quality products and services
RedMan by Phoon Huat represents the modern evolution of a legacy brand that began in 1947 when founder Wong Tai Fuang started with a humble 35 sqm provision shop along Middle Road. What began as a traditional "mom & pop" baking supply store has transformed into Singapore's premier destination for baking enthusiasts. In 2011, recognizing that younger customers perceived the original Phoon Huat as "old school," the company commissioned a comprehensive brand study that led to the creation of the RedMan retail concept, officially launching their first flagship store at The Star Vista in 2018, revolutionizing the traditional baking supply shopping experience through innovation and customer engagement.
RedMan by Phoon Huat revolutionizes the traditional baking supply shopping experience by offering a multi-sensory, experience-driven environment that transforms baking dreams into reality. The store features innovative "Kitchen Pods" as centerpieces, providing interactive demonstrations, baking classes, and child-friendly activities that build customer confidence. Beyond traditional retail, RedMan houses an extensive array of over 15,000 products including ingredients and tools from both international renowned brands and homegrown suppliers. The concept caters to four distinct customer personas: novelty bakers, repertoire bakers, show and style bakers, and productivity-driven bakers, ensuring every visitor finds exactly what they need for their culinary adventures.
As a one-stop destination serving everyone from daily avid bakers to professional patissiers, RedMan offers comprehensive baking essentials crafted with precision and care, going beyond basic supplies by featuring "The Deli" section where gourmet chefs can discover artisan cheese, premium meats, and ready-to-eat specialty items. Their omni-channel approach combines Instagram-worthy physical spaces with digital platforms, creating flexible, low-commitment learning opportunities for aspiring bakers. With over 20 locations across Singapore serving more than 5,000 customers, RedMan has successfully maintained the founding values of honesty and reliability while appealing to modern consumers seeking quality, affordability, and an enriching retail experience that broadens their culinary horizons and supports their baking journey.
Based on 10 reviews
Out of 217 shops
Not enough ratings
wendy goh
Really terrible service at this outlet. When I ask the service staff where items are placed, they just reply me with somewhere at the corner, you can search for it yourself, I am unsure. Such service attitude really leaves a bad taste.
Cafe Creamy
I purchased this item from Reman, but when I opened it, I discovered that the mascarpone had already spoiled. Since I needed it urgently, I decided to get a replacement and brought it to the Westgate Reman store on the same day, 30th November 2024, around 3–4 PM. However, the Westgate staff member there started asking my husband numerous questions, such as why the product was in that condition and how it ended up like that. My husband explained that it was already spoiled when we opened it, which is why we brought it back to the store. Instead of helping, the staff insisted that it was company policy to ask these questions. We repeatedly explained the situation—that it was spoiled upon opening and that we don’t know what caused it—yet the staff was unhelpful and showed little willingness to assist. This was a frustrating experience as we were simply seeking support for the issue.
rina ivan
I’m very unhappy with RedMan Westgate. I bought eggs from the store and went straight home to bake. When I opened the plastic bag, there was a strong rotten smell. I cracked one egg to check and it was completely spoiled — black liquid came out and it stank badly. This is disgusting and unacceptable. Selling bad eggs is a serious issue. Please check your stock properly.
Sw C
The peanut puff I just bought do not taste fresh and couldn't taste much peanut
Winnie Goh
Really terrible service at this outlet. When I ask the service staff where items are placed, they just reply with 'somewhere at the corner,' 'you can search for it yourself,' and 'I am unsure.' Such service attitude really leaves a bad taste.
Swee Chua
The peanut puff I just bought does not taste fresh, and I couldn't taste much peanut.
Rina Irfan
I’m very unhappy with RedMan Westgate. I bought eggs from the store and went straight home to bake. When I opened the plastic bag, there was a strong rotten smell. I cracked one egg to check, and it was completely spoiled — black liquid came out, and it stank badly. This is disgusting and unacceptable. Selling bad eggs is a serious issue. Please check your stock properly.
Cafe Crema
I purchased this item from Reman, but when I opened it, I discovered that the mascarpone had already spoiled. Since I needed it urgently, I decided to get a replacement and brought it to the Westgate Reman store on the same day, 30th November 2024, around 3–4 PM. However, the Westgate staff member started asking my husband numerous questions, such as why the product was in that condition and how it ended up like that. My husband explained that it was already spoiled when we opened it, which is why we brought it back to the store. Instead of helping, the staff insisted that it was company policy to ask these questions. We repeatedly explained the situation—that it was spoiled upon opening and that we don’t know what caused it—yet the staff was unhelpful and showed little willingness to assist. This was a frustrating experience as we were simply seeking support for the issue.
JonXu
This place is a baker's dream! You can find everything you need to make tasty pastries for your loved ones.
John Xu
This place is a baker's dream! You can find everything you need to make delicious pastries for your loved ones.
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