Pandora is a renowned Danish jewelry company founded in 1982 by goldsmith Per Enevoldsen and his wife Winnie in Copenhagen. What began as a small jewelry shop importing pieces from Thailand has evolved into the world's largest jewelry brand by volume and third-largest by sales globally. The company's mission remains unchanged: to offer women worldwide high-quality, hand-finished, modern jewelry at affordable prices, inspiring personal expression and individuality. Pandora's commitment to craftsmanship is evident in their Thailand-based manufacturing facility in Gemopolis, where skilled artisans hand-finish each piece using genuine materials including sterling silver, 14-karat gold, and precious stones.
Located at Westgate Mall, the Pandora store showcases their comprehensive jewelry range, including their signature charm bracelets that revolutionized the industry when launched in 2000. Current collections include Pandora Signature featuring iconic hearts and crown designs, Pandora Moments for personalized storytelling, and collaboration collections with Disney and Marvel. The 2024-2025 collections emphasize sterling silver revival and personalization trends, offering customers engravable pieces and customizable options. Products span charms, bracelets, rings, necklaces, earrings, and pendants, all designed to celebrate confident, modern women and allow them to wear their most cherished memories as personalized jewelry pieces.
What sets Pandora apart is their innovative charm system that transforms jewelry into personal storytelling devices, where each charm represents memories and feelings, making bracelets "collections of memories" rather than mere accessories. The brand has embraced sustainability leadership, announcing in 2020 that all jewelry would be made from recycled silver and gold, and transitioning from mined to lab-grown diamonds. The Westgate location offers the full Pandora experience with expert styling advice, helping customers create meaningful, personalized jewelry pieces that reflect their individual stories and style preferences, backed by the brand's commitment to affordable luxury and environmental responsibility that resonates with conscious consumers.
