Cotti Coffee at Westgate introduces Singapore to the revolutionary Chinese coffee culture that has captivated over 28 countries through their rapidly expanding network of 7,500+ coffee shops worldwide. Founded in 2022 by two former Luckin Coffee executives with international headquarters in Hong Kong, Cotti Coffee represents the new wave of Chinese coffee innovation that emphasizes affordable premium quality and aggressive expansion strategies. The brand's arrival in Singapore in late December 2023 with their first outlet at One Raffles Link marked a significant milestone in their global expansion, bringing authentic Chinese coffee craftsmanship to Southeast Asia's sophisticated coffee market.
The coffee experience at Cotti Coffee centers on carefully sourced Arabica beans from renowned coffee-producing regions including Brazil and Ethiopia, expertly crafted into a diverse menu that spans signature milk coffees, specialty beverages, and innovative fusion creations. Popular offerings include their crowd-favorite Vanilla Latte, the Instagram-worthy Pampas Blue Coco Latte ($4.90) inspired by the Argentinian flag in honor of their sponsorship of Argentina's national football team, and refreshing non-coffee options like Chocolate Frappe, Matcha Jasmine Frappe, and Pampas Blue Coconut Frappe, all priced accessibly at $4.90. Their strategic approach combines premium ingredient sourcing with competitive pricing and regular promotional offers that make high-quality coffee accessible to broader demographics.
Cotti Coffee's competitive positioning in Singapore's crowded coffee market leverages their experience from the intense Chinese coffee landscape, where they developed expertise in rapid expansion, digital marketing, and customer acquisition strategies that rival established brands like Luckin Coffee. Their focus on maintaining incredibly low beverage prices through regular discounts while delivering consistent quality reflects their understanding of Asian consumer preferences for value-driven premium experiences. With their proven international expansion model and commitment to bringing Chinese coffee innovation to Singapore, Cotti Coffee Westgate continues to challenge traditional coffee retail paradigms while introducing local consumers to the dynamic evolution of Chinese coffee culture and its emphasis on accessibility, quality, and customer-centric service.