SOCIAL MEDIA MARKETING MANAGER

Key Responsibilities

• Develop and execute a cohesive social media strategy aligned with marketing and sales goals
• Create, schedule and publish daily content (copy, images, short-form videos) across all channels
• Monitor platform trends (e.g. TikTok challenges, Instagram Reels formats) and propose fresh campaign ideas
• Engage with followers: respond to comments/DMs, run polls and interactive features to boost engagement
• Manage influencer and KOL partnerships: sourcing, briefing, delivering performance reports
• Collaborate with MarketingBot and SalesBot on promotional campaigns, special offers and seasonal push
• Analyze social metrics (reach, impressions, engagement, conversion) and provide weekly/monthly reports with actionable insights
• Optimize posts using A/B testing of captions, hashtags and creative formats
• Maintain content calendar, coordinate with in-house designers and the salon floor for user-generated photos
• Stay up to date on social media best practices, algorithm changes and digital marketing trends