Product Operations Specialist (UGC Content Platform & Local Delivery)

**Job Responsibilities**

**UGC Content Platform Operations**

- Lead the cold launch and growth of the UGC content ecosystem in Singapore, developing strategies for creator recruitment, incentives, and retention to increase content supply and user engagement.

- Design optimization plans for content distribution and recommendation mechanisms, collaborating with the algorithm team to improve content matching efficiency.

- Plan localized user growth campaigns (e.g., referral programs, holiday-themed topics) to boost DAU and user retention time.

**Delivery Business Operations & Market Expansion**

- Drive strategies for both supply and demand sides of the delivery business:

- **Rider Side:** Design recruitment, subsidy, and dispatching solutions to address supply shortages during the cold launch phase.

- **User Side:** Partner with the content platform to create scenario-based marketing (e.g., "content-driven promotions + instant delivery") to increase order density and repeat purchases.

- Explore B2B collaboration opportunities (e.g., local merchants, community hubs) to establish differentiated service advantages.

**Product Direction & Data-Driven Optimization**

- Provide product iteration recommendations based on operational data (e.g., content conversion rates, order fulfillment rates) to drive the implementation of "content-service" closed-loop features.

- Establish a core metrics monitoring system to quickly identify business bottlenecks and adjust strategic priorities.

**Localization Execution**

- Deeply understand the Singapore market (culture, policies, competitors) to develop compliant and high-efficiency operational rules.

**Requirements**

**Essential Qualifications**

- 3+ years of experience in internet platform operations, with a background in UGC content platforms (e.g., Xiaohongshu, TikTok) or O2O delivery/on-demand services (e.g., Grab, Foodpanda).

- Familiarity with content ecosystem operations (creator management, traffic allocation) and key aspects of delivery business (supply-demand matching, dynamic pricing).

- Strong data analysis skills, capable of independently analyzing data using SQL/Excel and deriving actionable strategies.

- Understanding of the Singapore local market and ability to collaborate in a multicultural team (Chinese-English bilingual work environment).

**Preferred Qualifications**

- Experience in cold-launching a business from 0 to 1.

- Knowledge of Southeast Asia’s internet product trends.

- Basic product manager mindset, able to draft PRDs and communicate with technical teams.

**We Offer**

- Opportunity to shape strategic decisions by participating in the expansion of Singapore’s emerging market.

- Flat organizational structure with deep collaboration across product, tech, and marketing teams.

- Competitive salary + performance-based bonuses.