Design Strategist

Schedule One: Main Duties and Responsibilities

Key Responsibilities:

Graphic Design & Visual Content Creation

● Create Dynamic Visuals: Design engaging graphics for both digital and print

mediums—social media, website content, ads, brochures, and more—ensuring they

capture attention and resonate with audiences.

● Brand Consistency: Ensure all visuals are on-brand and adhere to established

guidelines, maintaining a high level of quality and cohesion across all platforms.

● Multitasking & Deadline Management: Effectively manage multiple projects,

prioritizing tasks and meeting tight deadlines without compromising creativity or

quality.

● Lead Creative Direction: Provide guidance to creative teams, ensuring a unified and

bold visual approach that aligns with broader campaign goals, product objectives,

and brand messaging.

● Trend Awareness: Stay ahead of design, video production, and photography trends,

integrating the latest techniques and tools into your creative output.

● User-Centric Design: Conduct survey, understand user needs and incorporate

customer insights into visual content and design decisions.

Product Planning & Management

● End-to-End Product Oversight: Manage the entire product lifecycle—from ideation

and requirements gathering to market research, feature definition, and development

tracking, ensuring smooth execution.

● Cross-Functional Synergy: Work seamlessly with design, development, operations,

and marketing teams to ensure product goals align with overall company vision and

meet customer needs.

● UX Optimization: Leverage data, customer feedback, and product insights to

continuously refine product features, interfaces, and overall user experience.

● Data-Driven Strategy: Make informed, impactful product decisions using quantitative

and qualitative methods—user testing, A/B analysis, customer feedback, and

more—to optimize performance metrics.

● Fast-Paced Product Iteration: Lead the planning, development, and execution of

new product features and updates, ensuring timely releases and continuously

monitoring product performance for rapid iteration and improvement.

● Market Intelligence & Competitive Analysis: Conduct thorough market research

and competitive analysis to guide product strategy, ensuring the product stays

competitive and meets emerging customer needs.

● Clear Communication & Documentation: Write clear and concise Product

Requirement Documents (PRDs) to align teams, clarify feature specifications, and

streamline development processes.

● Creative Collaboration: Work closely with the creative team to ensure visual assets,

UI/UX design, and branding are consistent with the product’s vision and user

experience goals.

● Customer-Centric Focus: Advocate for the end user by integrating feedback from

surveys, interviews, and usability tests into the product development and visual

content process.

● Continuous Product Improvement: Lead post-launch analysis to assess product

performance, gather feedback, and identify areas for improvement, driving ongoing

product innovation and optimization.

● Go-to-Market Strategy: Collaborate with marketing and sales teams to ensure

effective product launches and positioning, utilizing creative visuals and messaging

that resonate with target audiences.